Paid placement advertisements are strategically placed on search engine results pages and websites to generate traffic to a web site. The search placement service allows you to advertise your services on the Internet to those searching for keywords related to your business. Paid placement advertising campaigns offer several benefits including geographic and industry targeting, low fixed costs, 'pay as you go' model and the campaigns are spread over a period of time. Currently, this advertising method has the lowest cost for lead generation.
We provide services that focus on making your campaigns effective and accurate:
- Identifying the most effective keywords or key phrases
- Selecting the target market or geography
- Writing effective ads
- Designing image ads
- Designing and writing effective landing pages
- Progress reporting and monitoring
Analysis of how well your website is functioning is critical to evaluating your sales and marketing strategy. Metrics such as traffic analysis, website performance, search optimization and transactions offer considerable insight in to what customers want from your site. There are numerous tools to capture the metrics. Dhara can help deploy the tools and help you extract the maximum value out of them.